Cinema Surprise: In the Future, Movies Will Watch You – Meglepetés a mozikban: a jövőben a filmek fognak téged nézni
Movie screens have been equipped with (fel van szerelve) cameras ever since viewers started bringing their own pocket cams (zsebkamera) to illegally (illegálisan) record the show…but so far, those screen cams (képernyőbe épített kamera) have only been used to detect (észlel) infra red signals (infravörös jelek) from camcorders. That is set to change (meg fog változni) very soon now that a U.K. security firm called Aralia Systems earned a grant (elnyer ösztöndíjat) to transform (átalakítani) those infra red-detecting cameras into a system to measure audience (közöség) reaction to (reakció vmire) films. The system is meant to track (követ) facial expressions (arckifejezés) and the level of audience attention to the film in order to (azért, hogy) measure the effectiveness (hatás) of ads and the popularity of movie scenes. If this all seems a little nefarious (gonosz), well…it is. The system will be a marketing tool (reklám eszköz) that will help advertisers better target (céloz) their ads based on (alapul vmin) the type of group you are in (with a family or friends or on your own), the amount of time you spend looking bored or watching something other than the screen, and when you’re shocked or amused (lenyűgözi). It will be accomplished (megvalósul) with infra-red beams (sugár) that illuminate (megvilágít) the faces of everyone in the theater coupled with (párosít vmivel) sophisticated (kifinomult) facial recognition technology (arcfelismerő technológia) . The system isn’t in place yet, so if you want to take in a film without being an unwitting (akaratlan) part of a market study you’d better get to a theater soon – Aralia has just earned a huge grant to develop the technology. Forrás: http://www.fastcompany.com Szótanulás szótanuló kártyákkal:
- szavak megtanulása (kattints a “start study session” gombra)
- szavak gyakorlása (kattints a “start quiz” gombra)
